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Macy's Star Studded Ad Seems Like A Short-Term Strategy

By on March 27, 2008

Macy?? strategy of pushing celebrity licensed products may set it apart from other dept. stores, but there is something awfully vapid about the whole thing.

How successful are Trump?? ties anyway? All that over-priced celebrity-ware makes me wonder??are there any values at all at Macy???/p>

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