Businessweek Archives

Macy's Star Studded Ad Seems Like A Short-Term Strategy


Macy?? strategy of pushing celebrity licensed products may set it apart from other dept. stores, but there is something awfully vapid about the whole thing.

How successful are Trump?? ties anyway? All that over-priced celebrity-ware makes me wonder??are there any values at all at Macy???/p>


American Apparel's Future
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