Businessweek Archives

Never Mind The Microsofts. Here’s The . . . Major New Site Yahoo’s Aiming At Women.


It was probably inevitable that, in 2008, what’s essentially the next mass-market women’s-service magazine would come courtesy of someone like Yahoo.

Full story here.

Yahoo’s media strategy is still a centralized one, which is totally out of vogue with current Web mores. On the other hand: they still get more traffic than anyone.

But enough about me. What do you think? Let me know in the comments section, especially since I'm still processing the news.


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