Businessweek Archives

Help, My Personal Brand Has Been Hijacked!

Check out this Twitter, especially my photo on the top left. Yep, my ??e?brand is being hijacked by dmisanthrope—someone clearly in the design/innovation community who wants to poke fun at folks talking about stuff in the blogosphere.

Clearly, if someone wants to hijack my little ole brand, the whole issue of brand hijacking is becoming very hot. There are some seriously important brands (Steve Jobs) who are being taken captive.

The good news is that the guy (yeah, we all know it’s a guy right?) has a sense of humor and the poking is fun.

So what should I do?

The Good Business Issue
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