Businessweek Archives

Real Estate Rubbernecking


Foreclosure vultures—before you swoop down and snatch up that property, you might want to check out what it looks like—and now you can do it without leaving your desk!

Irvine, Calif.-based Web site RealtyTrac just launched a new service featuring aerial photos of foreclosure properties. The technology matches street addresses from RealtyTrac’s database with Microsoft Visual Earth images. So far, almost 2 million photos are available. “These photos will give our users a good sense of a property’s layout, condition and neighborhood — key factors in determining value and investment potential — all from the comfort and convenience of their computer,” says chief executive James Saccacio.

Hmm…like Zillow, but, uh, more morbid. It has a breezy name though—“Realty Rooftop Views”— and in all fairness, it does serve a purpose. But I can’t help wondering what’s next. Maybe a partnership with the National Funeral Directors Association to track homes of the recently deceased?


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