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Frog Brings Design to the NYU MBA.


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October 02, 2006

Frog Brings Design to the NYU MBA.

Bruce Nussbaum

Since I'm in the design school space these days, here's something interesting from frog and NYU. It's the announcement of a new course.

“Innovation & Design”

Prof. Scott Galloway & Prof. Luke Williams

Course Description:

Many firms that have experienced dramatic gains in shareholder value over the last few years (e.g., Google, Apple, Motorola) register innovation as a central driver of their progress. One can argue that innovation, and a culture that inspires and supports innovation, is the only sustainable competitive advantage. A frequent manifestation of recent innovation has been breakthrough design. Design represents a powerful alternative to the dominant management approaches of the last few decades and is an important perspective for leadership to embrace. The course structure will focus on a process used to describe a way of thinking and set of deliverables associated with creative concept exploration in product, digital, and/or environment design projects. Each week, the course will represent the phases conducted by an innovation consulting firm to synthesize real-time research and approach ideation and investigation on parallel tracks."

Luke Williams is head of frog's New York office, says the web.

09:04 PM

innovation management

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Listed below are links to weblogs that reference Frog Brings Design to the NYU MBA.:

"Design represents a powerful alternative to the dominant management approaches of the last few decades and is an important perspective for leadership to embrace." from Noisy Decent Graphics

Another interesting tale over on Bruce's blog. Many firms that have experienced dramatic gains in shareholder value over the last few years (e.g., Google, Apple, Motorola) register innovation as a central driver of their progress. One can argue that in... [Read More]

Tracked on October 2, 2006 10:23 PM


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