Magazine

We're Back


You were excited about our inaugural issue of IN: Inside Innovation and told us what you need next to build innovative business cultures. You told us to get granular and go global. So we're back with a toolkit of insights, lessons, and inspiration. IN2 takes you inside the secretive world of Apple design -- and the man who runs it. We present great consumer research done in China. Look at the piece on metrics madness -- the do's and don'ts of measuring innovation. And check out the stories about crowdsourcing. It may become bigger than outsourcing.

Keep in touch by linking to our online Innovation & Design site (businessweek.com/innovate) with its blogs, columnists, metrics, and stories.

By Bruce Nussbaum, Editor


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