Businessweek Archives

TechCrunch Goes Green


?? Sidebar Wars |

Main

| Who Reads Blogs Anymore? ??

May 12, 2006

TechCrunch Goes Green

Rob Hof

Mike Arrington's well-read TechCrunch blog has a new look, as he announces on one of his other blogs, CrunchNotes. Many of the commenters there aren't so sure about the heavy use of the color green, but as Mike explains:

If you??e wondering about the green theme, there?? a reason for it (hint - it keeps me focused on my goals).

Indeed, the notable change is that there's now a more overt revenue model: sponsorships in the form of ads by Riya, First Round Capital, Omnidrive, and others. Mike noted today at the TiEcon conference, where he was moderating a panel on Web 2.0 (no!) that he had no problem filling up his sponsorship quota at "fairly high rates." With 1 million unique readers a month and the blog's status as the premier site to find out about new Web startups, that's no surprise.

08:37 PM

Web 2.0, blogging, blogs, startups

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference TechCrunch Goes Green:

?? New Techcrunch design: a few learnings and reflections from MYBLOG by Ouriel

Passion. People talk about TechCrunch with passion. And the new design of our web2.0 bible is creating a lot of passionate thoughts. And i was not surprised to see my previous post spotted as one of the hotest topic on [Read More]

Tracked on May 13, 2006 04:00 AM

Hmm...Interesting design. The reaction of the public has been anti-design though. I have expressed my thoughts and 2 cents here http://chronotron.wordpress.com/2006/05/13/big-buzz-techcrunchs-re-designs/.

Probably inertia is what makes people talk like this.

Posted by: Chrono Cr@cker at May 13, 2006 06:53 AM

what...green?? who cares..really, don't you have something more inspiring to tell us?

*"The Emperor's New Clothes" strikes again.

Posted by: ron at May 13, 2006 07:51 AM

Ron, "goes green" was intended to be a play on words, the more important reference being to the sponsorships that bring in the green....

Posted by: Rob Hof at May 13, 2006 04:09 PM

Although I read his blog every day it always surprises me how popular it is. It is poorly written superficial reviews that are often poorly researched he seldom offers much of an opinion. I read it ... as many others do ... to keep track of new product announcements. Recently a few posts have been a bit more thorough outspoken ... maybe the move to monetize the blog has made him realize he needs to improve the quality of the posts.

But hey good luck to him ... as I said I read it every day.

I'm neutral on the design but hate all the ads.

Posted by: joe at May 13, 2006 04:47 PM

Joe, I agree with part of what you say. The blog has evolved a lot since I first stated it. If you go back to June and July of 2005 I spent a ton of time reviewing all or most features of a product before I wrote on it. As time went on, it became clear that the shorter posts were actually more popular. People like drive by reviews. Also, the flow of news that started coming in forced me to decide if I was going to cover everything I found interesting or just one thing a day. I chose to cover more.

However, I do wish I had more time to spend reviewing applications that I really like. Now that there is revenue flowing in, I intend to hire people to help. The quality should improve and the quantity should stay the same or even increase as well.

Good feedback.

And here's a funny thing - the green has nothing to do with money, as everyone is saying. It's "CNET" green. I like CNET and want to remind myself to do everything that they do right, while remaining faster at breaking news.

Posted by: michael arrington at May 14, 2006 02:23 PM

I'm wondering why no one has pointed out the curious difference in "unique users" Techcrunch seems to have depending on how you advertise on their site. The site claims 1 million uniques, but their advertising partner FM Publishing shows 300,000. That's a pretty big difference. Considering the scandals a few years ago about newspaper circulation, it's surprising that there hasn't been more attention paid to the number of unique visitors some blogs seem to claim (Business Week, there's a story opportunity...). Considering how much Techcrunch is charging for sponsorship, you would think that the sponsors might not be thrilled to find out that they might be getting less than a 3rd of the viewers they've been told they're getting.

Posted by: advertiser at May 14, 2006 08:10 PM

uh, CNet isn't green, dude.

Posted by: color blind at May 15, 2006 01:13 PM


Steve Ballmer, Power Forward
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus