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No Olympic Buzz?

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February 17, 2006

No Olympic Buzz?

Heather Green

Jeff Jarvis argues subjectively that he hasn't heard any buzz about the Olympics. Subjectively, I don't agree with his opinion. In the subway every morning, I am surrounded by people reading about the Olympics in the local papers.

Still, it's true, as the NYTimes reports, that the Olympics on TV are getting beat out by other TV shows, including American Idol. But maybe it's also true that habits are changing. According to Nielsen, traffic to beat out American Idol's Web site during the week ending February 12th. attracted 509,000 people, while attracted 2.3.

“On the Web, the Olympics is more popular than American Idol, demonstrating the different ways in which people are consuming the Internet and television,” said Jon Gibs, director of media, Nielsen//NetRatings in a press release. “With people's attention getting pulled into multiple facets of media, made a smart move to provide users a way to plan their TV viewing experience through interactive listings and options, with highlight videos they can watch on their own timeline,” Gibs continued.

10:53 AM


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Frankly, I believe that a lot of the issue is the consistently terrible job NBC does with Olympic coverage. I wish I could watch CBC out of Canada, but...

Here's a bit of a rant on the subject:

Posted by: Dave Taylor at February 17, 2006 03:53 PM is tracking online video coverage of the Olympics on Internet TV outlets and video blogs/podcasts.

Here's the latest:

And Yahoo is offering a TiVo program guide to the Olympics, allowing viewers to schedule the events they'd like to watch on, then view them on-demand from their DVR as they are recorded.

Posted by: James at February 22, 2006 06:19 PM

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