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What's Rocketboom Worth? $40,000


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February 10, 2006

What's Rocketboom Worth? $40,000

Heather Green

So the bidding is over at the eBay auction for five days of ads on the Rocketboom video blog....and the final bid is $40,000.

The winning bid is from TRM, an ATM and photocopy services company. Andrew Baron, the co-founder of Rocketboom says they aren't saying more about the ads right now, but are "scrambling around to try and work another couple of deals from some of the other bidders."

He says he's amazed by how many major US brands stepped forward. But they couldn't get everything lined up in the short time Rocketboom wanted to do the ads (early next month) "So maybe today we will land another contract and maybe next week a couple."

11:02 AM

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? Blogs and Building Traffic from Capital Region People

Amanda Congdon and her Rocketboom news spoof is a model for video blogs (vlogs): the bidding is over at the eBay auction for five days of ads on Rocketboom ...and the final bid is $40,000. Blogspotting has details... Rocketboom is available on TiVo! [Read More]

Tracked on February 11, 2006 04:40 PM

? Rocketboom's Online Advertising Auction Wrap-Up from Technology Evangelist

This week marked the end of Rocketboom's Ebay auction for a week's worth of ... [Read More]

Tracked on February 11, 2006 10:06 PM

It is positive to hear that some companies dare to enter the new world of communication possibilities.

Posted by: Daria at February 11, 2006 03:45 PM

There exists in game theory the 'winner's curse' or a Pyrrhic victory, where the winner of an auction has paid too high a price. This happens with baseball free agents all the time. And on eBay, the fact that you pay just above the loser's highest bid only lessens this effect. Buying media, in my opinion, in an auction is just not a good idea. Of course, any media buy is in the eye of the beholder. Perhaps the minor PR of winning the auction, combined with the fact that they're solo on the blog for 5 days is just too good to pass up.

When you advertise, you're looking for reach and frequency, and advertising on blogs that have many ads, the chances of catching the same user twice are slim. So buying up the space for 5 days guarantees someone will see an ad several times if they're big enough fans of the blog to keep coming back. Of course, the ads have to be compelling otherwise it's all for naught.

Posted by: Marc Lefton at February 16, 2006 12:51 AM

The world of communications is endless. Money is there, new entrants are coming up with new innovative technologies, and youth just have to use them.

Posted by: online auctions at December 2, 2006 10:12 PM


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