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The weakness of blog analytics


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January 25, 2006

The weakness of blog analytics

Stephen Baker

Blogpulse has a fun table that shows the buzz around various alcoholic drinks over past months. It shows that wine spikes over beer near Christmas and New Year's, and that gin is one dispirited spirit.

But if you click down into the posts, you see that the measurements are very crude. Gin, for example, pops up in farm blogs: "OK farmers gin 99,350 bales of cotton in 2005," and live journal art blogs (where a character is named "Gin.")

"Ah, Gin, you always walk away..."

The important point here is that keywords, the bedrocks of most search systems, provide only shadowy signposts in analytics. The key for the next gen of search, which will trawl for answers and trends, is contextual understanding. Practically everyone is working on it. Do you think Google will lead contextual search, too?

10:39 AM

blog technology

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? The Strength of BlogAnalytics from Data Mining

A while back, I wrote about how dangerous trend mining over blogs could be in the wrong hands. Stephen Baker writes something similar in a recent post, but he gets the message completely wrong. Stating that blog analytics are weak [Read More]

Tracked on January 29, 2006 04:53 PM

yes, but they may not be the first, they might end up buying to lead.

Posted by: John Cass at January 25, 2006 10:52 PM

The technology is going to have to be pioneered by someone. Search Engine Spamming and Search Engine Optimization are distorting search results. I find that most of the things I search for are for sale. It's frustrating.

Posted by: Logan Wick at January 27, 2006 03:15 PM

Steve,

I disagree...the issue is not a "weakness in blog analytics." The issue is that there is a difference in sophistication between free blog search/trending services and professional-grade search and CGM analytics and research. As far as I can tell, nobody has made a real standalone business out of the former. That could change, but is not the case today.

Posted by: Max Kalehoff at January 29, 2006 06:12 PM


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