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Does Apple's Video iPod Kill Podcasting?


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October 14, 2005

Does Apple's Video iPod Kill Podcasting?

Heather Green

I was chatting with someone from an advertising agency yesterday about Apple's new video iPod and then we got onto the subject of podcasting and the ad guy said, well, do you think you'll reconsider doing stories on podcasting? And that got me to thinking. Because basically he's asking, now that mobile video is starting to take off with this big kick in the pants from Apple, will people still want mobile audio?

And actually, I think podcasting or whatever it morphs into over the next two or three years is here to stay and will remain popular. What was interesting about podcasting was that, while everyone was waiting for digital video for so many years, kind of like waiting for Godot, podcasting arrived. And it tapped this latent demand for being able to hear what you wanted when you wanted it. It unleased all these indie voices and encouraged the traditional media companies to let their content go mobile.

So, podcasting has energized what we used to think of as radio and helped broaden the appeal of listening. Watching of course will be popular, but it's different.

09:35 AM

podcasting

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? Will Apple?? Video iPod Kill Podcasting? from Technoogle

Heather Green from BusinessWeek is talking about the state of Podcasting after the release of Video iPod which will give a huge kick to Video Podcasting or Vlogging or whatever name they use.

I agree with Heather that Podcasting will not go away be r... [Read More]

Tracked on October 17, 2005 08:30 AM

That's like suggesting that television would kill radio (which, come to think of it, a lot of people did suggest). But I can't watch a video while I'm driving, walking the dog, or paying my bills. One virtue of audio is the ability to listen while doing something else. Mopst podcasting content does not lend itself to video any more than talk radio does. No, podcasting isn't going anywhere. But we may see a spike in the number of vidcasters like Rocketboom to complement podcasting.

Posted by: Shel Holtz at October 14, 2005 10:08 AM

The pictures are better on podcasting, we have a fast-forward to skip the boring bits (where is that on the video i-pod??) and anyone who has tried to make a videocast knows that podcasting is much easier. When we get recorders that will post your podcast to the web with one push of a red button, that's the moment we will see authors and other non-technical people enriching our society with great stories. I agree with Shel, Vidcasting isn't going to change anything in the podcasting world.

Posted by: Jonathan Marks at October 14, 2005 11:01 AM

Hi Heather.

You're right. Podcasting is here to stay. You can't watch a vidcast while driving.

The other end isn't so easy as well. Have you watched some vidcasts and wondered why you're watching. Lets face it, most of them can be digested just as easily as a podcast; audio only.

Vidcasting also tacks a good deal more work to produce. The beauty of podcasting is that it only takes a short time to record audio. Video is a lot more intricate. An interview is compelling to listen to, but not that exciting to watch. Maybe with special effects :)

Rich

Posted by: Richard Giles at October 14, 2005 11:34 AM

I think al lthese points are valid. Video requires levels of production and tends to become its own message. It will develop in one direction while audio will go another.

Heather is correct that podcasting has re-energized radio and made it cool again. In some format there will always be a niche for that - listening in the car, at the gym, etc.

Of course, we have no odea of what is to come even in the next year or so, let alone the next decade, but I do see the two as having separate futures.

Posted by: Ken at October 14, 2005 05:19 PM

and i thought Stephen and Heather were going to gear up with their own studio....like Rboom without the histrionics and politics...you can still give it a try...a camera, a backdrop of a map/skyline and a script...somehow, I think people at their desk would take the time to watch a Bweek vidcast...take a chance...get Shel in the studio to talk about podcasting...I will watch it...

Posted by: jbr at October 14, 2005 05:36 PM

Wow, JBR, make my head spin. A rocketboom type video blog by two totally mainstream reporters interviewing Shel talking about podcasting...somehow we need to get rockets and space and scifi in this scenario to hit all the geek highpoints!

Posted by: Heather Green at October 14, 2005 06:33 PM

so, why are you waiting? i have no doubt you guys have the funding and can find the correct resources. if you don't do it FAST, another MSM is going to beat you to it. you know they follow your blog and have scooped you guys before. put on your Nike's and just do it! within a month, you will see the finance talking heads putting out a vcast.

it's not too hard to imagine that with the advent of mobile broadband service, mobile handhelds will be RSS'd to the MSM of their choice and will quickly receive late breaking news and vid content without having to stop and look for a nearby TV.

along the sames lines, any stock service with any imagination will enable subscribers to RSS to their research sites ( for a premium fee ) and receive a vidcast of the latest stock tip along with charts/graphs etc about why it's such a hot buy!

impulse buyers will have zero chance as location based RSS feeds from sexy Vic's Secret or A&F video models pop up on their mobile device extolling how the receiver would look oh so good in the latest fashion....

soooo....beat em all to the punch and whip out a "blogspotting" vcast before the end of October. don't make me say I told you so....

Posted by: jbr at October 16, 2005 04:15 PM

iPod Video converter

http://www.yaodownload.com/video-design/video/ipod-video-converter/

Posted by: polo at May 15, 2006 03:31 AM

Cucusoft iPod Video Converter

http://www.purchaseshareware.com/multimedia-design-video/cucusoft-ipod-video-converter-dvd-to-ipod-suite8889-7.htm

Posted by: kekexili at August 3, 2006 10:48 PM


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