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August 31, 2005

Top 40 searches including the word blog

Stephen Baker

Ads on Blogs has put together a list of the top 40 searches in the last month including the word 'blog.' It's worth noting that lots of people are looking for radio blog. Not surprising that sex blog ranks high. But why would 'sky blog' outrank 'blog advertising'? I just did a search on it. Could it be that people are still fascinated by the Queen of the Sky, the Delta flight attendent fired for provocative poses on her blog? If she's outdrawing 'blog advertising,' it's sorry news for the blog economy.

UPDATE: A reader in comments clues us in that Sky Blog is the name of a blog service in France. So my speculation about the Delta flight attendent appears to be wrong. Sorry about that. (I'm actually relieved.)

07:42 AM

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Skyblog is the name of the biggest blogs service, here in France. It has more than 2.7 million active blogs, mostly from teenagers. I guess it's an explanation for the "sky" word.

;)

Posted by: Cyril Fievet at August 31, 2005 09:43 AM

This is proof that Seth Godin's right and blogvertising's all about the story. People remember Sky and her blog because it's a good story. Advertisers need to:

1) Stop Lying

2) Tell stories

3) Converse (instead of lecture)

The most successful blogvertisers exploit this. Sex is just a subject people are interested in. Nothing sorry about that at all, it's our reason for being.

Posted by: Sam Sugar at August 31, 2005 09:51 AM

My only question is "How do you know of these provacative poses Stephen?"

Posted by: Jim Turner at August 31, 2005 02:51 PM

Jim, we had pictures of these poses featured on the Web site, and we struggled to figure out a way to feature one of them in a tasteful and family-friendly way for our cover story in April.

Posted by: steve baker at August 31, 2005 04:55 PM


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