Innovation & Design

EA and Def Jam Tag-Team Up


Electronic Arts and Def Jam Enterprises, a subsidiary of Rush Communications, announced today that they are extending their strategic partnership. The two companies have signed a multi-year exclusive agreement (length and financial terms of the agreement not disclosed) to "deliver next-generation videogames across multiple genres." The first game under this new deal will be Def Jam 3 (working title) the sequel to Def Jam Vendetta and Def Jam Fight for NY. No specific systems were announced for Def Jam 3, but a PS3 and Xbox 360 release seem likely.

"EA and Def Jam are two of the most recognized brands in entertainment and we are thrilled to extend this partnership into the next generation of console technology," said Larry Probst, Chairman and CEO at EA.

"This partnership continues to solidify the Def Jam Enterprises and EA brands as catalysts of cultural product innovation in all facets of entertainment. The next generation platform opens unlimited possibilities in gaming and we are confident that along with EA, we will guarantee ground-breaking titles," said Kevin Liles, President & CEO, Def Jam Enterprises/EVP Warner Music Group.


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