Already a Bloomberg.com user?
Sign in with the same account.
The Gibson brand carries tremendous cachet in the music world--it is a name as synonymous with rock and roll as leather and teenage rebellion. Famous for guitar vintage stylings and intonations, this century old guitar brand is considered among the world's leading innovators in guitar manufacturing. A digital guitar, introduced in 2003, was cited by Time magazine as one of that year's coolest inventions.