Innovation & Design

Charlie and the Chocolate Factory


When a fictional product becomes real, we call it reverse product placement. And what better way to experience this phenomenon than Wonka chocolate bars? (Actually Nestl?.) Also, it might appear strange to have Marshall amplifiers, Oprah and Golf World magazine among the only brands in the film, and it is! But look at that haircut. Is that not strange too? Also, Nike's swoosh appears to make a small... um... appearance.

For more big-screen product placements: www.brandchannel.com/brandcameo_films.asp


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