Of trade-association members who responded to the questionaire, 24% sought to keep abreast of new technologies. A similar number, 23%, said that specific industry news was the greatest incentive to join. A further, 22% cited access to information about relevant laws and regulations as their chief reason for joining, and 18% were after the latest information on customers and market trends.
Although getting information was by far the most commonly reported key reason small-business owners joined trade associations, it was not the only benefit that they gleaned. According to the NFIB, a large number said they also take advantage of continuing education programs and networking opportunities. By Edward Popper in New York