Are You Loyal to Your Carmaker?


U.S. car companies are on the defensive again -- losing market share to foreign automakers. But this time, the battle is being waged on U.S. soil, where importers have built -- and plan to build more -- ultramodern plants that employ tens of thousands of Americans (see BW Cover Story, 7/15/02, "Autos: A New Industry").

Of course, Japanese, European, and Korean carmakers can do well only by impressing U.S. consumers -- many of whom have maintained a strong loyalty to U.S. brands since the foreign invasion began 30 or so years ago.

Where do your car-buying loyalties lie? That's the subject of this BusinessWeek Online survey -- which, as usual, isn't scientific, since anyone who wishes to can participate.

Among auto makers selling cars in the U.S. now, which country's do you think deliver the best styling?

U.S.

Japanese

European

Korean

Other

Which do you think deliver the best quality?

U.S.

Japanese

European

Korean

Other

Which do you think deliver the best safety?

U.S.

Japanese

European

Korean

Other

Which do you think offer the best price for comparably equipped models?

U.S.

Japanese

European

Korean

Other

Taking into account styling, quality, safety, and price, which do you think provides the best overall value in today's market?

U.S.

Japanese

European

Korean

Other

All other things being equal, when you buy a car would you prefer to buy one from a company that is headquartered in:

U.S.

Japan

Europe

Korea

Other

Doesn't matter

When you shop for a vehicle, do you check out where it was made -- i.e., look up its percentage of "North American content?"

Yes

No

Do you regard foreign models that are built by Americans in U.S. factories as:

Domestic

Foreign

Neither

Both

Not sure

Compared with your attitude five years ago, are you:

More determined than ever to buy a car only from a U.S. company

Still inclined primarily to buy from a U.S. company, but more willing than before to consider alternatives

Doesn't matter who makes it if I like it

Less inclined than ever to buy a car only from a U.S. company

No opinion

What make(s) do you currently own?

U.S.

Foreign

Both

Neither

When you buy your next vehicle, will you make your decision based predominantly on:

Styling

Quality and safety

Price

The manufacturer

All of the above

Not sure


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