Companies want to protect their turf from MicrosoftINTERNET I.D.'SAlliance: Project Liberty, a group of 34 companiesProspects: Long-shot: Microsoft's Passport service has some 200 million accountsCELL PHONE SOFTWAREAlliance: The Open Mobile Architecture initiative, a group including NokiaProspects: Strong: Microsoft's phone software is new and the alliance includes stalwartsWEB DEVICESAlliance: Sony teamed with AOL Time WarnerProspects: Mixed: The two bring much to the table, but Microsoft has its own partners