After winning his come-from-behind offer to buy DirecTV, the onetime pro card player needs $2.7 billion and wants "strategic partners."RUPERT MURDOCH
He got beat out on DirecTV, but he still needs U.S. distribution for his Fox sports, news, and other channels. May invest in Ergen's EchoStar.JOHN MALONE
Planned to hitch along when Murdoch bought DirecTV. Now, Malone's Liberty needs a new vehicle to bring his programming to U.S. viewers.BRIAN ROBERTS
Comcast's surprise bid to buy AT&T (T
) cable is mired in three-month-long talks. Roberts may need to look elsewhere for growth.PAUL ALLEN
With nearly 7 million subscribers, his Charter cable company is an attractive partner for consolidation. If AT&T jilts Comcast (CMCSK
), Roberts may call Allen.