The so-called "Trendsetter Barometer" queries CEOs of 427 companies identified as the fastest growing U.S. businesses during the last five years. When asked to identify the single most important issue their business faces in the year ahead, 24% named the soft economy. But almost as many -- 19% -- cited marketing and sales projects, including new product development, customer service, and advertising. Another 18% said managing growth, including company reorganization, was the biggest issue.
"While one in four of these CEOs sees the economy as their No. 1 issue, many others appear proactively focused on critical aspects of their business, seeking to maintain a positive momentum even in these tough times," says Paul E. Weaver, PriceaterhouseCoopers' global technology industry leader. "It is noteworthy that so many remain so focused -- apparently undaunted while operating in daunting times," he said.
Barometer" survey results
The single most-important issues:
Economy / Demand
Marketing & Sales
Mergers & Acquisitions
Note: Total exceeds 100% because of rounding and several