Magazine

Scoreboard: The 100 Top Brands (.pdf)


The following table ranks 100 global brands that have a value greater than $100 billion. BusinessWeek used Interbrand's method because it values brands the same way analysts value other assets: how much they're likely to earn in going forward. Seven factors are used, including the brand's stability, market leadership, and its ability to cross borders. For more information, see our Interactive Global Brand Scoreboard, which lets you sort companies by industry, value, and nationality.

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