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The BusinessWeek Best-Seller List


When contemplating a career path, who hasn't hoped for a "eureka moment"? To help people realize theirs, the authors of Now, Discover Your Strengths, this month's No. 3 hardcover, used a Gallup study of more than 2 million "excellent" workers to create 34 categories of "human talent," from "achievers" to those adept at "wooing" people. Discover your talents, they say, and you'll be more able to find your work niche. And be sure to develop existing talents, rather than try to overcome weaknesses.

The authors also encourage readers to take an online self-evaluation. The test determines your five signature traits, based on your response to a series of paired choices ("I crave to know more" vs. "I crave to be rich"). Some choices make sense, others hardly seem to be in opposition, and many seem to reinforce cliches about personality types. In any event, both the book and the test are simply variants on the usual mix of common sense and self-help babble.

By Karin Pekarchik

HARDCOVER BUSINESS BOOKS

1. WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change. LAST MONTH: 1, MONTHS ON LIST: 26

2. THE FUTURE OF SUCCESS by Robert B. Reich (Knopf $26) Why we work so hard, by the former Labor Secretary. LAST MONTH: 8, MONTHS ON LIST: 2

3. NOW, DISCOVER YOUR STRENGTHS by Marcus Buckingham and Donald O. Clifton, PhD (Free Press $26) How to bolster your true talents. LAST MONTH: 4, MONTHS ON LIST: 2

4. YOU'RE FIFTY--NOW WHAT? by Charles R. Schwab (Crown $24) Get ready for retirement. LAST MONTH: 2, MONTHS ON LIST: 2

5. FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $26) A Gallup probe into managerial success. LAST MONTH: 3, MONTHS ON LIST: 22

6. THE MIND OF THE C.E.O. by Jeffrey E. Garten (Perseus $26) Probing the gray matter of 40 top executives. LAST MONTH: --, MONTHS ON LIST: 1

7. IBM AND THE HOLOCAUST by Edwin Black (Crown $27.50) Did the computer maker really cozy up to Hitler? LAST MONTH: --, MONTHS ON LIST: 1

8. THE ART OF INNOVATION by Tom Kelley, with Jonathan Littman (Currency $26) Crafting breakthrough products the IDEO way. LAST MONTH: --, MONTHS ON LIST: 1

9. IT'S NOT THE BIG THAT EAT THE SMALL... by Jason Jennings and Laurence Haughton (HarperBusiness $26) Speed your company to success. LAST MONTH: --, MONTHS ON LIST: 1

10. FISH! by Stephen C. Lundin, PhD, Harry Paul, and John Christensen (Hyperion $19.95) Motivating employees the Pike Place Fish Market way. LAST MONTH: 5, MONTHS ON LIST: 6

11. WORLD WAR 3.0 by Ken Auletta (Random House $27.95) Microsoft v. Judge Thomas Penfield Jackson. LAST MONTH: 7, MONTHS ON LIST: 2

12. THE TIPPING POINT by Malcolm Gladwell (Little, Brown $24.95) Discovering what turns an idea into a hot trend. LAST MONTH: 10, MONTHS ON LIST: 12

13. WHEN GENIUS FAILED by Roger Lowenstein (Random House $26.95) Inside hedge fund Long-Term Capital Management. LAST MONTH: 12, MONTHS ON LIST: 6

14. GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees. LAST MONTH: 9, MONTHS ON LIST: 24

15. GETTING THINGS DONE by David Allen (Viking $24.95) Start by getting an in-box. LAST MONTH: 6, MONTHS ON LIST: 2

PAPERBACK BUSINESS BOOKS

1. RICH DAD, POOR DAD by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $15.95) Teach your kids the rules of money that the rich play by. LAST MONTH: 1, MONTHS ON LIST: 22

2. THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Three Rivers $13.95) Learn t to save. LAST MONTH: 2, MONTHS ON LIST: 3

3. THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular. LAST MONTH: 3, MONTHS ON LIST: 73

4. ORDINARY PEOPLE, EXTRAORDINARY WEALTH by Ric Edelman (HarperBusiness $14) Get tips from some regular folks who became rich. LAST MONTH: --, MONTHS ON LIST: 1

5. THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $7.99) The simple ways of the wealthy among us. LAST MONTH: 7, MONTHS ON LIST: 30

6. RICH DAD'S RICH KID, SMART KID by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $15.95) Start 'em early. LAST MONTH: 4, MONTHS ON LIST: 2

7. THE ERNST & YOUNG TAX GUIDE 2001 by the Tax Partners and Professionals of Ernst & Young LLP (Wiley $16.95) Dig out those receipts. LAST MONTH: 6, MONTHS ON LIST: 2

8. RICH DAD'S CASHFLOW QUADRANT by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $17.95) Move from job security to independence. LAST MONTH: 8, MONTHS ON LIST: 11

9. WHAT COLOR IS YOUR PARACHUTE? by Richard. Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible. LAST MONTH: 5, MONTHS ON LIST: 4

10. RICH DAD'S GUIDE TO INVESTING by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $19.95) Becoming rich, not merely comfortable. LAST MONTH: 9, MONTHS ON LIST: 9

11. J.K. LASSER'S YOUR INCOME TAX 2001 by the J.K. Lasser Institute (Wiley $15.95) W-2's, etc. LAST MONTH: 10, MONTHS ON LIST: 4

12. THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Management techniques in story form. LAST MONTH: 11, MONTHS ON LIST: 54

13. GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $14) A Harvard team's step-by-step guide to conflict resolution. LAST MONTH: 14, MONTHS ON LIST: 68

14. THE NEW NEW THING by Michael Lewis (Penguin $13) Silicon Valley and its representative man, Jim Clark. LAST MONTH: 13, MONTHS ON LIST: 2

15. 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Brunch, anyone? LAST MONTH: --, MONTHS ON LIST: 54

BusinessWeek's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in February.


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