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Robert Louis Dreyfus


Cover Story -- The Best Managers

ROBERT LOUIS-DREYFUS

CEO ROBERT LOUIS-DREYFUS, 51, wears sneakers and jeans to work, but there's nothing laid back about the rebound he has led at Adidas. By moving production out of high-cost Germany and boosting marketing, '97 earnings should grow 40%, to $250 million, on expected sales of $3.7 billion. And with the recent buy of equipment maker Salomon, Adidas will be second only to Nike. Now, Adidas is taking on the Swoosh boys on their U.S. home turf.


Steve Ballmer, Power Forward
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