Businessweek Archives

Iced Coffee Learns New Tricks


In Business This Week

ICED COFFEE LEARNS NEW TRICKS

LET 1995 BE REMEMBERED AS the year cold, bottled coffee swept America. Or tried to, at least. Coca-Cola and Nestle Beverage are test-marketing four flavors of Nescafe ready-to-drink iced java in Burlington (Vt.) groceries. PepsiCo, meanwhile, is testing Mazagran, a sparkling coffee drink, in two Santa Monica (Calif.) Starbucks cafes and is planning to try a bottled version this summer. And InterBevNet, based in Dallas, expects to introduce Zydecola, a coffee-cola hybrid, in Louisiana and Texas tests. The limited track record for such products isn't great: "The market is still waiting," says beverage consultant Tom Pirko.EDITED BY KEITH H. HAMMONDS


China's Killer Profits
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus