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Parcel Wars: A Bloody New Arena


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PARCEL WARS: A BLOODY NEW ARENA

THIS RIVALRY IS STARTING TO make the Cola Wars look like a minor skirmish. Federal Express, matching United Parcel Service, will offer same-day delivery to customers willing to pay $159. The new offerings, the latest in a tit-for-tat marketing war, round out the overnight giants' service with a promptness once offered only by couriers. Given the price tag, though, the same-day market is expected to be small. And any new revenues generated may ultimately be dwarfed by the big-ticket advertising campaigns that the rivals are expected to launch to promote the service.EDITED BY KEITH H. HAMMONDS


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