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A Tribute To Consistency


Editor's Memo

A TRIBUTE TO CONSISTENCY

When it comes to recognizing achievement, Hollywood has its Oscars, newspapers have their Pulitzers. In the world of magazines, the most coveted honor is the National Magazine Award. I'm very proud to announce that BUSINESS WEEK has been nominated as a finalist for general excellence among magazines with a circulation of more than 1 million. We are represented in the competition by the three issues shown here. The other finalists: Rolling Stone, Time, Vanity Fair, and Vogue.

The awards are sponsored by the American Society of Magazine Editors and the Magazine Publishers of America, with judging performed under the auspices of

the Columbia Graduate School of Journalism--much like the Pulitzer Prizes. In all, 332 magazines submitted 1,395 entries. The winners will be announced on Apr. 20.

Since the National Magazine Awards began in 1966, BUSINESS WEEK has been a finalist 23 times in various categories and has won five awards. This is the third year in a row that we have been nominated for the prestigious general excellence award and the sixth such citation in the last eight years. No other business magazine comes close to our record, and few magazines of any kind have done better.

The issues honored this year are examples of the blend of news and analysis that characterizes BUSINESS WEEK. "Wow," the cover story on the proposed Bell Atlantic-TCI deal, went to the presses the very day the two companies announced the hookup. Despite the fast turnaround, the story was well-leavened with the "howevers" and "ifs" that finally played a role in scuttling the deal.

At the opposite extreme of our repertoire is "Enterprise," a 120-page bonus issue examining the role of small business in the U.S. economy and the efforts to kindle the spirit of entrepreneurialism in big companies. We spent nearly nine months from conception to final production on the issue.

Then there was "The Economics of Crime," where we spotted a growing concern and provided a timely, thorough analysis. The story helped shape the debate over the issue by demonstrating that crime costs the economy some $425 billion a year. The story also discussed the most cost-efficient ways to deal with the problem.

We are grateful for all the recognition we have received. But the ultimate judge of editorial excellence is you, the reader. We pledge to continue doing our best to win your continued respect.


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