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It's Not a One-Person Show

Posted by: Today's Tip Contributor on February 28, 2011

As you expand your startup business past the garage stage, it’s important to know when you can no longer go it alone. How to draw top talent to complement your skill set is vital for growth. Expansion also means refining and improving your product offering. Consider the following tips.

1. Always attract and employ people who are great at what they do, yet can also think outside their own area. You want to staff your company with those who have objective opinions and can help your business both to grow and to become more efficient.

2. If you are doing everything yourself, you are drinking your own Kool-Aid. Find a mentor or put together an advisory board that can guide you on the path to success while also challenging your assumptions. It’s easy to listen only to your own voice, but when you’re starting a company you need people you trust and respect to say "no" to some of your ideas.

3. Don’t overthink the minor details of your product. Focus on its core benefits and don’t feel compelled to constantly tweak every feature. The most direct feedback for improving your product or service will be received from your customers during your alpha or beta testing. Your customers are always the main voice you should heed when it comes to altering any product features.

Amos Winbush III
Founder and Chief Executive Officer
New York

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