Determine the ROI on Software

Posted by: Rod Kurtz on July 27, 2009

When considering a software purchase, you should determine if the benefits are greater than the costs. There are several ways to do this, but the most practical way is to calculate the payback period on the purchase, installation, and training. You know your business better than anyone, so only you can calculate a true return on investment. Consider the following:

1. Automation/acceleration. Automation allows you to do business faster. Not only will it accelerate your service to your customers, it makes everyday processes much faster. You might discover a five-hour process can be cut down to just 15 minutes per week. This can lead to more informed business decisions based on timelier information.

2. Increase revenue. Once automation begins accelerating your business, look for new opportunities to increase existing or add new revenue streams. You might be able to sell more inventory simply because you can bring product in faster. You might also discover that you can expand your product offering due to the ability to better track and manage your business.

3. Communications and collaboration. Automating communication and collaboration is key to getting work done. It creates benefits for any organization by dramatically reducing expenses and improving the bottom line.

4. Workforce reduction. This can be an uncomfortable subject, but if one person can do the work of three with the proper software, the cost savings can be dramatic. In today’s economy this can often be the difference between success and failure.

5. Compliance. Compliance is often overlooked when determining ROI. You could be losing money simply because you have no process to enforce compliance policies. The right software solution ensures profits are maximized, procedures are consistent, and processes are enforced for greater efficiency.

As you pull together the assumptions and numbers, you will be able to quickly maximize your investment in the right software solutions for your business.

David Williams
CEO
Fishbowl
Salt Lake City

Reader Comments

John

July 28, 2009 8:21 PM

Good points David. In addition to measuring ROI relative to soft savings, it is also good to consider software that directly measures to impact to reduce costs or improve cash flow in reports the prove their benefit. At a time when only 37% of consumers consider software company ROI claims to be very or even somewhat believable (Rosen, E. 2000. The Anatomy of Buzz. DoubleDay), it is good to seek out those solutions that prove their results with actual/measureable data. One example is www.Phitch.com

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!