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No matter how good you are at whatever you do, your small business will die without sales. In today’s oversaturated market, you cannot afford to sit around and wait for the phone to ring. So, like it or not, no matter what title is on your business card, you’re still in the sales business.
And to do meaningful business development, you have to like sales. If you allow yourself to dislike it, you will damage your ability to be good at it.
Here’s a test: Do you like salespeople? If you tend to push salespeople away or allow yourself to loathe them—you’ll never be one. And remember, you have to be one.
Think you can hire it done? Think again. There’s no one who can sell you like you. Hire a sales guy or gal, and a lot of your prospects will still ask to speak with the owner. So there you are again, in sales.
In order to become a master seller, try developing a positive attitude about it. You know the media image of the fast-talking, manipulative, high-pressure salesman? That’s not the personality that succeeds in sales. Who does succeed? The person with a sincere desire to see your prospect get what he wants, whether or not he gets it from you. If that desire is in your heart when you’re selling, people feel it and are drawn to you. And the results will speak for themselves.
Lenann McGookey Gardner
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