Give Investors Realistic Expectations

Posted by: Rod Kurtz on April 11, 2007

Always provide your investors or potential investors with realistic outlines of the time and resources it will take to complete a product or project.

Investors will always look for aggressive timelines that show you are going to work as hard as possible to get your solution to market. That said, your natural tendency will likely be to try to impress investors with your ability to make magic happen.

Avoid the temptation to take short cuts in planning or lower the time you’ve estimated for a project just to entice the investor. Nearly 99% of the time, that results in missed deadlines or false expectations. It is far better (and actually easier!) to beat your projections and exceed investor expectations than it is to fall short. Investors will always appreciate your honesty and ability to come through on your word with your business plans.

Matthew Lautz
CEO
Brevient Technologies
Milwaukee

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