Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Communicate Strategically

Posted by: Rod Kurtz on March 7, 2007

Map out your communications strategy with outside consultants, such as a public relations or analyst relations team, before you talk to any media or analysts. It’s important to know what you’re going to say before you say it; watch words, because anything printed is there forever (especially online).

It’s especially important to think strategically when planning global activities. For example, if you’re planning to open an office in another country, plan for the opening, new-hire announcements, and service or product launches to happen within the same time frame.

When you plan what you’ll say and who you plan to say it to, not only will you increase your chances of garnering interest in your company, but you’ll also find that your messages are more likely to appear how you intended them.

Shahar Kaminitz
Serendipity Technologies
Yakum, Israel (with offices in New York and Boston)

Reader Comments


March 8, 2007 7:40 AM

Good points Shahar. I'd also add that the messages need to come from the gut. A good read/listen on communications strategy was just posted by Matt Asay at

* Disclaimer: Matt interviewed my firm's founder, Lonn Johnston. Despite the obvious relationship, it's worth checking out.

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!