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Traction: The First Goal When Getting Started

Posted by: Rod Kurtz on November 26, 2006

When starting a new business, the entrepreneur’s excitement and energy are often aimed at grand and lofty goals. Often the siren of starting a new company is the potential riches of an IPO or an M&A as well as the independence these potential successes bring to the founders.

This thinking, while bold, is a bit like asking a mountain climber on what part of the summit he intends to plant his flag. I think a better question might be where he intends to start his assault on the mountain and why.

That same practical approach holds true for an entrepreneur starting a new business. New small-business owners should take their product or service and focus on getting traction. So many things start to become clearer when customers actually begin pulling out their wallets.

When that begins to happen, your confidence in yourself and your business begin to take hold and the mountain doesn’t seem quite so high anymore.

Bow Rodgers
President and CEO
SquareHit Tennis
Palo Alto, Calif.

Reader Comments

Michael Bennett

December 14, 2006 9:00 AM

My wife and I have joined an up-and-coming home-based business. We meet our minimum goal extremely quickly, but our downline isn't working as hard as we are to succeed. How can we put our business over the Web site so that others all over the nation can take advantage of this opportunity. When we contact business prospects this is how we start:

Essie and I have started something really exciting, our own home-based travel business. Our Web site is We would appreciate you doing us a favor and checking it out. We offer the same great values as the highly advertised sites, such as Travelocity and Expedia, and your confirmations come from the same travel vendors, such as Holiday Inn and American Airlines, for example. Therefore, there is zero risk in booking through our travel business. You'll really love our site! It is one of the best travel and vacation web sites on the Internet today. And, you'll be doing us a huge favor just by visiting our site during your next travel, vacation, and entertainment event search. Anytime you book vacations or travel on our site, you'll get the same or better deals, and we earn a commission. If you book through the highly advertised sites, you merely help them pay for their advertising. When you go through us, we get paid for our word-of-mouth advertising.

We know we can count on you to use our website and to spread the word!

Michael & Essie Bennett
Referring Travel Agents
Beyond The Blue Travel

Nichole Payne

September 29, 2008 12:45 PM

I need help to open a aldult daycare.Please call me at 214-272-8361 if you can help.

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