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Even though the Web is still a very young medium, the law is fairly clear: Your business is liable for the products it sells online—just as it would be if you sold the same products in a physical store. Therefore, you should take special care when you repeat another firm’s claims about products that you sell, and you should be aware of any characteristics that might target a product for legal action. Ignorance is not a defense—nor is a disclaimer on your Web site.
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