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Although home businesses are becoming more and more accepted, some people still question their credibility. Image is part of marketing and can be especially important for a home-based business. Build a professional image right from the start, if you want your business to grow. Here are a few basics:
1. Don’t use the home phone for incoming customer calls. Install a business line and use a quality answering machine, answering service, or voicemail system.
2. Create professional business cards, letterhead, and envelopes.
3. Use high-quality materials. These materials announce your business to the world, and appearance is critical to establishing credibility.
4. Dress your home office for success. If you meet with clients in your home office, make sure your space conveys a professional image—well-organized, neat, and separate from family activities that distract you or your clients.
ShopTalk 800® Business Consultant
National Association for the Self-Employed
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