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Overcoming the Home-Based Business Image

Posted by: Rod Kurtz on October 3, 2006

Although home businesses are becoming more and more accepted, some people still question their credibility. Image is part of marketing and can be especially important for a home-based business. Build a professional image right from the start, if you want your business to grow. Here are a few basics:

1. Don’t use the home phone for incoming customer calls. Install a business line and use a quality answering machine, answering service, or voicemail system.

2. Create professional business cards, letterhead, and envelopes.

3. Use high-quality materials. These materials announce your business to the world, and appearance is critical to establishing credibility.

4. Dress your home office for success. If you meet with clients in your home office, make sure your space conveys a professional image—well-organized, neat, and separate from family activities that distract you or your clients.

Gene Fairbrother
ShopTalk 800® Business Consultant
National Association for the Self-Employed

Reader Comments

Rob Frankel

October 6, 2006 3:45 PM

You're talking about branding here, in its most initimate setting. In the digital economy, don't overlook owning your own domain. Nothing says "amateur" like an AOL or Yahoo e-mail address. Not having a Web site says you don't have enough faith in your enterprise to invest in the basic tools of business. Having a Web site allows people to get close to you without having to risk anything. At this point, people expect a Web site, although they don't expect a big production. For more, see or see the blog at

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