Advertising is expensive, so know why you are advertising and what you want to accomplish. Evaluate your advertising carefully, and measure its effectiveness. Here are a few suggestions for making the most of your advertising dollars:
Develop appropriate sales promotion tools such as flyers, brochures, and signs. Carefully review each item for its effectiveness and evaluate what these tools say about your business.
Signage should be a major part of your marketing strategy. Signs are a vital part of small businesses and can be the most efficient, effective, and consistent device for generating revenue.
Every small business should be listed under the appropriate heading in the phone book, but not every business needs to buy expensive display ads. Be judicious.
Get involved in your community. Join the chamber of commerce, business organizations, service clubs, and charities. Network yourself and keep your antennae up.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.