Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Sell, Sell, Sell

Posted by: Rod Kurtz on March 1, 2006

When starting a business, your No. 1 goal should be sales. Marketing and advertising are often too costly for most new businesses, so sales will have to be generated the old-fashioned way — pounding the pavement, meeting people, and leveraging your relationships. Spend 70% or more of your time generating business. Too many entrepreneurs want to spend the bulk of their time delivering the product: They neglect the sales pipeline at their peril.

Expect to spend seven days a week building your business in the initial years. Mondays through Fridays, from 8:00 a.m. until 6:00 p.m., should be dedicated to establishing a solid customer base — meeting with current and prospective customers, identifying and contacting potential customers, and fulfilling orders. Nights and weekends should be reserved for administrative duties, like balancing the books, paying bills, and handling correspondence.

John Challenger
Challenger, Gray & Christmas

Reader Comments


March 2, 2006 3:50 AM

Agree. Leveraging the relationship is very important. To sharpen the saw at the very beginning will pave a smooth way for the future biz development.

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!