Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

High school entrepreneurs pitch their business plans

Posted by: John Tozzi on February 26, 2009


Dana Laurie presents her business plan for a natural cosmetics line.
Photo by Carlos Varela/Courtesy National Foundation for Teaching Entrepreneurship

We’ve written before about how important it is to get young people to consider entrepreneurship as a career path, particularly in low-income communities. The National Foundation for Teaching Entrepreneurship makes that happen. This week, the nonprofit foundation hosted 23 aspiring entrepreneurs from around the country at its 6th Youth Entrepreneurship Expo in New York, in partnership with the Goldman Sachs Foundation. The high school students have crafted their business plans over months of business camps and competitions.

One of the winners, Dana Laurie, is launching an organic cosmetics line called Purus Cosmetics. She already has a product demo and plans to turn it into a real business. Laurie hails from Bayside, Queens (where I used to be a local newspaper reporter, incidentally), and won for most innovative business idea, most promising concept, and best overall presentation and business plan.

This isn’t just feel-good stuff. One NFTE veteran, Jasmine Lawrence, has a thriving hair care line that’s sold in Wal-Mart. She started when she was 13; by last year, at age 17, Lawrence had sales over $1 million. She’s been a finalist for our Best Young Entrepreneurs two years running. So clearly, successful businesses can grow out of high school business plans.

More of NFTE’s winners after the jump.

Florian Koenigsberger, FloC: Urban graphic t-shirts
New York
Awards: Best Marketing Materials, Best Overall Communication, Best Sales Strategy, Best Elevator Pitch

Crystal Harper, Island Treats: Snacks with a Caribbean twist
Brooklyn, New York
Award: Best Competitive Advantage

Raquel Escobar and Irwin Tejeda, Realist Grocery Shopping: Grocery delivery Service
Brooklyn, New York and Bronx, New York
Award: Most Civic-Minded Business

Melanie Arroyo, Darius Grayer, Angel Howard, Daja Jones and Gloria Santos
Business: Tasty's, Healthy sweet treats for diabetics
Monroe, NJ; Kansas City, MO; Newark, NJ; and Los Angeles
Award: Best Booth Display

Reader Comments


March 1, 2009 7:49 PM

Very proud of you Dana!!!!

acklima mohammed

March 3, 2009 7:07 PM

Dana you have done us proud.
We congratulate you on your
achievements. May God bless you and
guide you. Lots of love from all of
us from Trinidad

Toni Ali

March 4, 2009 4:50 AM

Congratulations to you Dana! May God continue to guide and bless you and we wish nothing but success with this cosmetic line and all other future endeavours.
(A friend of your aunt Acklima)


December 3, 2009 1:35 PM

Great Job - keep up the great work.

Post a comment



What's it like to run your own company today? Entrepreneurs face multiple hurdles new and old, from raising capital and managing employees to keeping up with technology and competing in a global marketplace. In this blog, the Small Business channel's John Tozzi and Nick Leiber discuss the news, trends, and ideas that matter to small business owners. Follow them on Twitter @newentrepreneur.

BW Mall - Sponsored Links

Buy a link now!