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The Magnetic Attraction of Buckybars

In 2009, novelty toymaker Maxfield & Oberton released Buckyballs, sets of curiously powerful magnetic marbles that became the most popular cubicle toy since the Rubik’s Cube, selling more than 2 million units in 15 countries. On Aug. 1 the company will release Buckybars, which link with Buckyballs to form even bigger geometric structures. CEO Craig Zucker expects a surge in corporate orders. “We will see one person buying a set from an office,” he says of Buckyballs, “and someone will call a few days later and order 15 to 20 more because the whole office will want a set.”

Sax is a Bloomberg Businessweek contributor and author of The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue.

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