http://www.businessweek.com/stories/2005-01-06/mastering-air-travels-new-rules

Mastering Air Travel's New Rules


By Amy Tsao

When Delta Airlines (DAL) announced a major overhaul of its fare structure on Jan. 5, many industry analysts predicted the decision would set off an old-fashioned, all-out price war. In the hours after Delta's plan to lower prices by simplifying its fare structure, rival carriers initially balked at following suit.


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