CTC Media Inc. (CTCM:US), Russia’s largest publicly traded television company, said it’s near a deal for Hulu LLC to carry its shows online in the U.S., helping expansion to more devices and markets.
The shows would be subtitled in English and available on the Hulu and Hulu Plus services, and final terms are being discussed, Chief Executive Officer Yuliana Slashcheva said by phone. The shows are detective drama “Lavrova’s Method,” mystery “After Life,” dramedy “Ranetki” about a teenage girl band, and “Molodezhka,” a show about a youth hockey league.
CTC, based in Moscow, is trying to break beyond free-to-air broadcasting as consumers in Russia and elsewhere switch to watching shows online via smartphones, tablets and smart TVs. A deal with Hulu, which competes with Netflix Inc. (NFLX:US), would give CTC access to millions of potential viewers in the U.S.
“Co-operation with Hulu is a serious precedent for Russian producers of original content,” Slashcheva said. “This will allow us not only to monetize our content on a new platform, but paves a way for promoting our original formats such as Molodezhka in international markets.”
Representatives of Los Angeles-based Hulu didn’t immediately respond to e-mailed requests for comment before local office hours. The discussions with Hulu have also involved Russia’s state-run cinema agency, according to Slashcheva.
Hulu offers TV shows, clips and movies on its free ad-supported service to about 30 million monthly users. Its Hulu Plus paid-subscription service has about 6 million users.
Shares of CTC fell (CTCM:US) 0.2 percent to $9.92 at 9:37 a.m. in New York. They have lost 28 percent this year.
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