Bloomberg News

Meet the Brand New Ducati, Same Loud Scream

September 18, 2013

Sept. 19 (Bloomberg) -- Italian motorbike maker Ducati counts Tom Cruise and Brad Pitt as fans, but it's profitable as well as popular. Since being taken over by Europe's biggest auto maker VW last year, the brand is targeting new buyers with a new range of premium products. (Source: Bloomberg)

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