The University of Louisville’s college basketball championship win drew an audience of 23.4 million last night, capping a “March Madness” series that averaged the most viewers in 19 years, according to CBS Corp. (CBS:US)
Louisville’s defeat of the University of Michigan attracted 12 percent more viewers than last year’s championship game, New York-based CBS said today in an e-mailed statement. The NCAA tournament, shown on Time Warner Inc.’s (TWX:US) cable networks and CBS, averaged 10.7 million total viewers, 11 percent more than a year earlier, according to the statement.
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