Bloomberg News

CBS Says ‘March Madness’ Final Drew 23.4 Million Viewers

April 09, 2013

CBS Says ‘March Madness’ Final Watched by 23.4 Million Viewers

The Louisville Cardinals celebrate after they won 82-76 against the Michigan Wolverines during the 2013 NCAA Men's Final Four Championship at the Georgia Dome on April 8, 2013 in Atlanta. Photographer: Andy Lyons/Getty Images

The University of Louisville’s college basketball championship win drew an audience of 23.4 million last night, capping a “March Madness” series that averaged the most viewers in 19 years, according to CBS Corp. (CBS:US)

Louisville’s defeat of the University of Michigan attracted 12 percent more viewers than last year’s championship game, New York-based CBS said today in an e-mailed statement. The NCAA tournament, shown on Time Warner Inc.’s (TWX:US) cable networks and CBS, averaged 10.7 million total viewers, 11 percent more than a year earlier, according to the statement.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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