Bloomberg News

China Propaganda Chief Tells Press to ‘Innovate,’ Xinhua Says

January 17, 2013

Liu Qibao, head of the Communist Party of China’s publicity department, told the state press to stay “innovative” and “improve” reporting styles to make stories more palatable to the public, Xinhua News Agency said.

The People’s Daily should focus on editorials as they showcase its ideological leanings, the official news agency said, citing Liu as he toured the newspaper today. Editorials should be “timely and relevant” and “help set the agenda in the public opinion,” he said, as cited by Xinhua.

To contact Bloomberg News staff for this story: Feiwen Rong in Beijing at

To contact the editor responsible for this story: Joshua Fellman at

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