Bloomberg News

Facebook Seeks Sales Growth With Real-Time Ad Prices

June 14, 2012

Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google and other Web companies to more effectively target ads to consumers. (Source: Bloomberg)

Running Time: 01:27

June 14 (Bloomberg) -- Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google and other Web companies to more effectively target ads to consumers. (Source: Bloomberg)

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