Bloomberg News

`Angry Birds' Maker Rovio Strikes Marketing Deal With NFL Eagles

June 13, 2012

Rovio Strikes Marketing Deal With NFL’s Eagles

A visitor tests the Angry Birds games application on a Research In Motion Ltd. (RIM) Blackberry PlayBook tablet device at the Mobile World Congress in Barcelona. Photographer: Chris Ratcliffe/Bloomberg

Rovio Entertainment Oy, creator of the “Angry Birds” mobile phone game, signed a marketing partnership with the National Football League’s Philadelphia Eagles.

It’s the first team sports global partnership for Espoo, Finland-based Rovio, according to a statement on the team’s website, where an animated video shows Eagles coach Andy Reid introducing the game’s signature birds at a news conference.

Details of the partnership weren’t disclosed.

Rovio also sells “Angry Birds” merchandise such as stuffed toys and mugs through its online store and retail outlets. Rovio said last month that it had reached 1 billion “Angry Birds” downloads.

To contact the reporter on this story: Scott Soshnick in New York at ssoshnick@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net


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