Bloomberg News

Activision’s Diablo Gets Top Twitter Trend Spot on Error

May 15, 2012

Activision Blizzard Inc. (AVTI:US)’s just- released “Diablo III” video game is gaining fame over a software bug, as hundreds of Twitter Inc. users post messages about “Error 37.”

Buyers wrote on Twitter about a bug preventing them from logging on to the online role-playing game. Diablo started selling today after festivities and a midnight release hosted by Activision, the world’s largest video-game publisher, and retailers around the world.

There were as many as 1,850 posts in the past 24 hours, according to Topsy.com, which compiles hits data, enough to push “#error37” to Twitter’s top trends. Similar messages were posted on forums of the “Diablo III” website, citing errors about login servers unable to process demands as they are being used at full capacity.

Activision, controlled by Paris-based Vivendi SA (VIV), said in a release that pre-orders of 2 million units for “Diablo III” were a record high for the company, best known for its “World of Warcraft” subscription-based role-playing game. Activision raised its forecasts for 2012 sales and profit on May 9, predicting revenue of $4.2 billion.

“Due to tremendous demand for Diablo III at launch, some players have experienced difficulty logging in to the game,” Activision said in an e-mailed statement. “Our teams have resolved most of the issues and continue to work on and monitor the game servers to ensure a positive experience for everyone.”

Activision rose 1.2 percent to $12.80 at 2:58 p.m. in New York. The stock climbed about 11 percent in the past 12 months, giving the company a market value of $14.2 billion.

To contact the reporter on this story: Marie Mawad in Paris at mmawad1@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net


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