Bloomberg News

Hulu Announces Four Original Series in Advertiser Meeting

April 19, 2012

Hulu LLC, the online video service owned by Fox, ABC and NBC, announced four new original series in meetings with advertisers as the website seeks to offer shows that can’t be found on television.

“We Got Next” and “The Awesomes,” an animated series by “Saturday Night Live” member Seth Meyers, will start this year and in 2013, Los Angeles-based Hulu said today in an e-mailed statement. Airdates for “Don’t Quit Your Daydream,” from “Entourage” star Adrian Grenier, and “Flow” weren’t provided.

Hulu is building on its roster of original programs to persuade its marketers to make bigger commitments and attract new ones. The site is offering ad buyers the ability to target viewers by demographics, geography and by viewing device. Earlier this week Hulu said advertisers would only pay for ads that had been viewed start to finish.

“This is an opportunity for advertisers to come in and take an ownership stake in the real estate across the site and take advantage of compelling targeting and content opportunities,” Jean-Paul Colaco, senior vice president of advertising, said in an interview.

“We Got Next” and “The Awesomes” will be produced and distributed by Hulu, while “Don’t Quit Your Daydream” and “Flow” will be produced by others and appear only on the site, Colaco said.

Unassuming Superhero

From “The Game” creators Kenya Barris and Hale Rothstein, “We Got Next” follows four friends who butt heads on the pick- up basketball court and in everyday life. “The Awesomes” is an animated series about an unassuming superhero and his cohorts who battle villains, paparazzi, and a less-than-ideal reputation as crime fighters.

In “Don’t Quit Your Daydream,” a cast of famous musicians travel across the U.S. in search of collaborators for a new song that could give them a second-chance at stardom. “Flow” follows a hard-working kid from the wrong-side of the tracks as he tries to prove he was framed for a crime.

Hulu said “Up to Speed,” a previously announced series from Richard Linklater, will start this summer. The site posted its first original series “Battleground” in February and season two of the “Day in the Life” documentary series from Morgan Spurlock in March.

Earlier this week Hulu said its $8 a month Hulu Plus service, which allows users to watch an expanded library of shows on video-game consoles and mobile devices, had more than 2 million subscribers.

ABC parent Walt Disney Co. (DIS:US) fell about 1 percent to $42.08 at the close. News Corp. (NWSA:US), the New York-based owner of Fox, slid 2 percent to $18.89 and NBC parent Comcast Corp. (CMCSA:US) declined 1.3 percent to $29.48. Disney is based in Burbank, California, and Comcast is headquartered in Philadelphia.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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