Bloomberg News

COO: Etch A Sketch Buzz 'Worth Tens of Millions'

March 26, 2012

Ohio Art president & COO Larry Killgallon talks about the boost in sales for the company's Etch A Sketch in the wake of Mitt Romney's GOP presidential campaign invoking the toy's name on March 21. He speaks with Margaret Brennan on Bloomberg Television's "In Business With Margaret Brennan." (Source: Bloomberg)

Running Time: 06:13

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