Bloomberg News

Apple, Google Dominate U.S. Smartphone Market With 78% Share

March 06, 2012

An Apple Inc. iPhone 4S. Photographer: Tomohiro Ohsumi/Bloomberg

An Apple Inc. iPhone 4S. Photographer: Tomohiro Ohsumi/Bloomberg

Apple Inc. (AAPL) and Google Inc. (GOOG)’s Android consolidated their control of the U.S. smartphone market in the three months ended January, with three out of four devices using their software, ComScore Inc. (SCOR) said today.

Apple software was found in 29.5 percent of U.S. smartphones, on average, in the period, up from 28.1 percent in the prior three months, Reston, Virginia-based researcher ComScore said in a statement today. Smartphones using Google’s Android had 48.6 percent market share, up 2.3 percent from the prior three months. Research In Motion Ltd. (RIM) saw its share drop to 15.2 percent from 17.2 percent.

Google and Apple, with 78.1 percent of the market, are gaining share as more consumers switch to smartphones and devices running their software become more widely available. More handsets have come out featuring Google’s Android operating system and Apple continues to add new carriers, including Sprint Nextel Corp. (S) which began offering the iPhone in October.

“We now have effectively a duopoly in the U.S. Market,” Charlie Wolf, an analyst at Needham & Co. Inc., said in an telephone interview. “And it’s unlikely to change any time soon.”

Google, based in Mountain View, California, and Cupertino, California-based Apple had 74.4 percent of the smartphone market at the end of October, according to ComScore.

U.S. smartphone users now exceed 100 million, ComScore said. The researcher surveyed 30,000 U.S. mobile subscribers.

To contact the reporter on this story: Olga Kharif in Portland at okharif@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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