Bloomberg News

Halliburton to Replace BlackBerrys With IPhones for Field Work

February 07, 2012

Feb. 6 (Bloomberg) -- Halliburton Co., the world’s second- largest oilfield-services provider, will replace company-issued BlackBerrys with Apple Inc. iPhones to help employees do their jobs more effectively in the field.

Halliburton will phase out 4,500 BlackBerrys, made by Research In Motion Ltd., over the coming two years, said Tara Mullee Agard, a spokeswoman for the Houston-based company. It’s switching because the iPhone does a better job of supporting company applications like Insite Anywhere, which displays information on well construction and completion, she said.

The iPhone is making inroads into RIM’s traditional corporate stronghold, helped by its popularity with employees who began bringing their iPhones to work and by the ease of developing customized software for the device. Companies in other industries such as U.K. bank Standard Chartered Plc already have switched to issuing only iPhones.

RIM’s share of the global smartphone market slid to 8.2 percent in the fourth quarter from 14 percent a year earlier, while Apple’s share rose to 24 percent from 16 percent in the same period, according to research firm IDC.

Halliburton has about 70,000 employees worldwide, though not all are issued smartphones, Mullee Agard said.

News of Halliburton’s decision was reported earlier today by Apple Insider.

--Editors: Stephen West, Pete Young

To contact the reporter on this story: Hugo Miller in Toronto at hugomiller@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net


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